DESCRIPTION

The Consumer Electronics (CE) Marketing team is looking for an experienced marketing professional to lead the strategy, development, and delivery of traffic channel marketing for US Consumer Electronics (CE) categories including PC/Laptops, Video Games, Wireless, Camera, TVs and Home Entertainment, Audio and Headphones, Musical Instruments, Office Products, and Software. CE Marketing’s vision is to establish Amazon as a premier shopping destination where customers seamlessly discover, research, and purchase the products they want. The Events and Demand Generation team is focused on generating incremental demand for CE products, improving operational efficiency, and raising the bar for the CE customer experience.

As the Channels Marketing Manager (MM), you will partner with central teams to lead end-to-end strategic planning and delivery of both evergreen and event traffic campaigns on onsite (e.g. Amazon Homepage, search, detail page), offsite (e.g. Paid Social, Influencers), and outbound (e.g. email, push notifications) channels. You will develop CE's traffic channel strategy and calendar, lead the operational plan, and work with partner teams to execute campaigns and report out on performance metrics and learnings. You will also work closely with product managers, tech, and BI teams to drive technical enhancements in our tools and systems used for channel reporting. This position will require you to understand customer and vendor needs, collaborate with and influence stakeholders, and demonstrate a significant level of independent thought, an ability to embrace ambiguity, and a passion to invent and simplify and drive process efficiency. The ideal candidate will be customer obsessed, have the ability to think creatively, have a data-driven mindset, and challenge the status quo.

Key job responsibilities
• Develop and document CE's traffic strategy and calendar for offsite, outbound, and onsite channels, and obtain alignment from CE leadership and partner team stakeholders.
• Develop and document CE's business goals and performance reporting for offsite, outbound, and onsite channels, and reiterate strategy based on past performance.
• Partner with central teams to execute impactful campaigns that resonate with CE customers and achieve CE business goals.
• Make data-driven decisions, ensuring marketing and traffic strategies across all channels optimize for efficiency and performance.
• Collaborate with creative teams to select and surface relevant and consistent graphics in campaigns.
• Develop mechanisms to communicate proactively and effectively with partner teams, CE categories, and senior leadership.